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iLIKE Campaign to Raise Peoples Awareness of Agricultural Innovation Products

28 March 2018 (Readers 645)

The Ministry of Commerce has launched the iLIKE Campaign with the expectation of raising peoples awareness of the value of Thai agricultural innovation products, through social media such as Line or Facebook fanpage.
Miss Chutima Bunyapraphasara, the Deputy Minister of Commerce, has revealed that Thailands Institute for Agricultural Product Innovation (APi) has set a campaign named "iLIKE to use social media in order to help increase demand for consumption of agricultural innovation products, as well as to motivate new entrepreneurs to raise the value of agricultural products through innovation.
In addition, the Ministry of Commerce is encouraging farmers to cultivate agricultural products and promote the cultivation of products that are organic. At present, innovative agricultural products that come from agricultural production have continued to increase but consumer perception is still limited. Therefore, the campaign has been organized to achieve this objective.
Foreign Office, The Government Public Relations Department, Office of the Prime Minister
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