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DEEP SOUTH
Halal Tourism to Be Promoted in the Deep South

28 March 2018 (Readers 443)

 
The Southern Border Provinces Administrative Center is preparing to launch a halal tourism project in the deep South, which has great potential for the development of the halal industry.
 
The project was discussed at a meeting of the working group for the promotion of halal businesses in the southern border provinces. The meeting, chaired by Deputy Secretary-General of the Southern Border Provinces Administrative Center Kraisorn Visitwong, took place on 26 March 2018 in Mueang district, Pattani province.
 
Mr. Kraisorn said that the purpose of the halal tourism project is to promote halal businesses and services on a full-cycle basis. The project would become a new dimension of tourism promotion that could generate more income for local people and stimulate the local economy.
 
He said that the Krue Se (Kersih) Mosque area in Pattani would be developed as a Halal Street to promote cultural tourism. Krue Se is an interesting historical and cultural site. Its construction began in 1578, but the building was never finished, yet the main structure remains.
 
The local community had held a meeting to discuss the development of Krue Se as a "halal zone where local residents and business people could sell halal products there. The project, to be managed by the local community, also aims to attract both Thai and foreign tourists to visit Pattani and other southern border provinces.
 
The project received a positive response from local community and religious leaders. In the initial stage, during the upcoming Holy Month of Ramadan, a public relations campaign will be launched to make the Halal Street in the Krue Se Mosque area better known.
 
This area will be promoted as a community tourist site where various kinds of halal food are available. The venue will be linked with other tourist destinations in the three southern border provinces. The project will start with tourism activities in Pattani, and then in Narathiwat and Yala.
 
The promotion of halal tourism will help develop the deep South as a halal hub in this region. Thailands southern border provinces have great potential for the expansion of markets for halal businesses and services.
 
 
Foreign Office, The Government Public Relations Department, Office of the Prime Minister
9 Rama VI Road, Bangkok 10400, Thailand

Fax : (+66) 2618 2358 E-mail : prforeign@prd.go.th
 
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