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Positioning Thailand as a Quality Tourism Destination Proves a Success

2 March 2018 (Readers 682)

The Tourism Authority of Thailand (TAT) ensures that its marketing strategy and policy to move Thailand forward as a "quality destination has stepped in the right direction, since it was paid off by last years success.
TAT Governor Yuthasak Supasorn said that over the past few years, TAT has actively focused on promoting Thailand as a "Quality Leisure Destination, which highlights a new era of tourism as measured by visitor expenditure, average length of stay, and the overall quality of visitor experience.
Thailands ongoing efforts to move from mass to "quality tourism is successfully producing positive results with the Kingdom ranked third in global tourism revenue for 2017 by the United Nations World Tourism Organisation (UNWTO).
Last year, the Thai tourism industry recorded its highest revenue in its history, achieving tourism receipts totalling 1.82 trillion baht (US$ 53.76 billion), a 11.66 percent year-on-year increase, from 35.3 million international tourist arrivals (up 8.7 percent). Domestic tourism revenue also reached 695.5 billion baht (US$ 20.5 billion) from 192.2 million trips.
In 2017, TAT continued to emphasize niche markets, including sports tourism, health and wellness, weddings and honeymoons, and female travellers. The ongoing efforts are being carried on through to this year under new marketing initiatives and revitalized tourism products and services.
Under the Amazing Thailand campaign, TATs latest marketing concept of "Open to the New Shades encourages travellers from around the world to enjoy existing tourism products and attractions through new perspectives. This ranges from gastronomy, nature and beach, arts and crafts, culture, and the Thai local way of life.
Foreign Office, The Government Public Relations Department, Office of the Prime Minister
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