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Thai Rice for Life Project

3 January 2017 (Readers 784)

The Department of Foreign Trade has launched a project, called "Thai Rice for Life, in order to add value to Thai rice and offer alternatives for consumers. The project also aims to strengthen community rice production groups and their networks.
It is also intended to promote rice marketing and communicate with rice consumers in Thailand and abroad. Director-General of the Department of Foreign Trade Duangporn Rodphaya said that the Thai Rice for Life project is in response to the Governments policy, which aims to encourage farmers to apply the Philosophy of Sufficiency Economy as a guideline for sustainable agricultural production.
The Director-General said that the project would also provide knowledge and information on the Governments rice management of the whole system without destroying the market mechanism. Thai rice varieties of good quality will be made better known and rice exports to the world market will be promoted.
In this regard, the website has been launched to publicize Thai rice to consumers worldwide. There are interesting columns, such as Thai Rice Outlook, Thai Rice Identity and Industry, Thai Rice and Consumers, and Thai Rice for Export.
A number of young people are helping farmers to sell rice online and to be engaged in organic agriculture. They are also planning to create a brand for Thai rice farmers for greater access to consumers, as well.
At the recent meeting of the National Rice Policy and Management Committee, Prime Minister General Prayut Chan-o-cha stressed the need to strengthen rice production in the whole system, ranging from upstream to mid-stream and downstream, in order to develop Thai rice on a sustainable basis and in a systematic manner.
The development will be in line with the Philosophy of Sufficiency Economy, initiated by His Majesty the late King Bhumibol Adulyadej. The Prime Minister urged farmers to adopt this philosophy and the "New Theory devised by the late King Bhumibol, to improve their living conditions, leading to more sustainability.
Farmers have also been encouraged to grow crops suitable for their respective areas. The Agri-Map has been used to enhance the efficiency of rice production, reduce production costs, minimize the use of water, and apply technology to rice production.
Foreign Office, The Government Public Relations Department, Office of the Prime Minister
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